As we move into 2020, here are a few trends you can expect to see.

1. Digital Advertising Spend is Expected to Grow to $517 billion by the end of 2023, so you can almost count on it being greater than offline spending.
2. Increased Artificial Intelligence is taking over advertising in a big way, from targeting and running ad campaigns, to personalizing content based on user behavior.
3. Social Media continues to evolve and grow as organizations and political candidates try to figure out how to reach eyeballs in a completely fragmented media landscape.
4. Voice Search has exploded with the advent of new in-home technology like Google Home and Amazon’s Alexa.
5. Personalized Advertising is more than just addressing you by your first name via email. Today you can expect to see content based on your online behavior and shopping habits.