Not using VIDEO ads?

If you manage digital for a public affairs firm and you run digital campaigns on behalf of your client, but you’re not running video ads you’re missing a HUGE Opportunity: Video Advertising on YouTube Although YouTube advertising is more cost effective and measurable, the power of video advertising is often overlooked by campaign consultants and […]

How Trump Won /w Digital

If you’re a campaign consultant, or work in public affairs you know that it’s no secret digital marketing and advertising plays a much larger role in political campaigns cycle after cycle. In 2008 Obama used Facebook his first time around to connect with soccer moms to defeat his rival Senator John McCain. This past cycle, […]